STANDSTILL agencies PROPAGATE
STANDOUT agencies PRUNE
STANDSTILL firms think growth comes through adding services and doing more. They look to see what else they can sell, what additional services they can supply. Planting more seeds and trying to grow more new things. You can grow revenue this way, but you can also add cost and complexity.
STANDOUT agencies, like gardeners, know that pruning stimulates growth. They recognise that rather than adding, you can often grow more quickly and more profitably by reducing what you offer.
STANDOUT agencies focus more on what works and what is profitable and less on adding additional services.
By focusing you become better at something. Adding things can just confuse, complicate and compromise your offer (and how you deliver it).