STANDSTILL agency owners ARE the value
STANDOUT agency owners ADD the value
STANDSTILL owners ARE the value in their agency. Clients work with their firm because of what they personally deliver (not their team or what they offer). Clients stay with the agency as long as the owner remains closely involved with them.
STANDOUT leaders ADD the value in their agency. Clients work with the firm because of their proposition and how the team delivers it. Clients stay with the agency, and give them more work, because of the added value* the agency leader(s) brings to the work and the relationship.
*added value in terms of experience, expertise, creativity, inspiration and drive to achieve better results and do better work.