STANDSTILL agency owners think about their DESTINATION
STANDOUT agency owners think about their DIRECTION

STANDSTILL owners are obsessed with their final destination. They’re preoccupied with their agency endgame. When will they sell? Who will they sell to? How much will they sell for?

This is counter-productive and hugely distracting for both them and their team. Living in the future is as dangerous as living in the past. You can’t control the future, you can control the here and now.

STANDOUT agency owners focus on their direction. You need to know where you’re heading and what you’re aiming for, but nobody knows what the future holds.

STANDOUT leaders decide on a direction, then focus their time and energy on making sure that they’re moving forward towards it each day. The work on the journey, not dream about the final destination.