STANDSTILL agencies are CAPABLE
STANDOUT agencies are VISIBLE
STANDSTILL agencies are usually not bad businesses. Indeed, they’re often highly capable and better than their competitors. Whilst they don’t lack skills, they often lack visibility. These agencies will tell you they don’t have the time, but they usually don’t have the confidence, the will or the motivation to get out there and promote themselves.
Because of this they miss out on opportunities, fail to raise their profile and have a weaker brand and reputation than their – often inferior – competitors.
STANDOUT agencies know that your visibility can often be more important than your ability. It’s an unfortunate truth, but in a competitive market like the agency sector, you could be the most talented, the most dedicated, and the most likely to do a good job for a prospect. But if you’re invisible, you’re never going to get the opportunity to prove yourself.
STANDOUT agencies are more confident, more active and more visible in the market.
If you’re not visible, you may never get the chance to prove how capable you are. Get out there!