Want to know the secret of winning more new business (particularly from cold prospects)?
STANDSTILL agencies focus on price
STANDOUT agencies focus on value
STANDSTILL agencies know what services they provide and what they charge for delivering them. Some win work on price or by discounting. All of them are missing a trick.
STANDOUT agencies have a pricing strategy, but they have something the STANDSTILL agencies don’t; a value proposition.
STANDOUT agencies know what, how and why they make a difference to their clients. They understand the value they create, and can clearly articulate it to win new business.
Pricing doesn’t win work, value does.