STANDSTILL agencies are managed for money
STANDOUT agencies are led with purpose
STANDSTILL agencies are managed for money. The main purpose of the agency is to generate profits for the owner(s). Their vision is to sell the business.
The owners of these agencies struggle to create real engagement with their people and clients. This shouldn’t be surprising. Their objectives only serve to motivate and benefit them (the owners). Why should anybody else REALLY care about the business?
STANDOUT agencies are led with purpose. Their owners have financial goals, but they exist to make a difference to their clients, the people that work for them and even the wider world.
Being purpose-driven doesn’t just motivate people, it inspires them. It creates one of the most powerful assets you can have in a people business — a unique and vibrant culture.