STANDSTILL agencies focus on BREADTH
STANDOUT agencies focus on DEPTH
STANDSTILL agencies focus on the BREADTH of their service offer. They believe that availability and convenience is what attracts clients. They add services – or at least claim to – in order to make themselves more attractive. These agencies have a broad offer designed to engage a broad audience.
Their proposition is “we can do everything for you and make your life easy”.
STANDOUT agencies focus on the DEPTH of their service offer. They believe that deep expertise is what attracts the best clients. They strive to become experts at a small number of skills. These agencies have a specific offer designed to engage a specific audience.
Their proposition is “we can do this better than anyone else and make your business better”.
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