STANDSTILL agencies work with contacts
STANDOUT agencies work with CONTRACTS
STANDSTILL agencies work on an informal relationship basis with people they know. This is fine when things are going well, but what if things go wrong?
STANDOUT agencies insist on a contract, scope of works, or at the very least a letter of engagement. No matter how small the job, or how strong their personal relationship with the client is, the best agencies require a formal signed agreement being in place before starting work.
These documents don’t just provide a safety net in case things go wrong, they also set the tone at the start of the relationship. Insisting on a formal agreement signals to a new client that you are strong on process. It also tells them that you are serious about the relationship. Whether they want to sign an agreement (or not), tells you whether a new client is serious about the relationship.