Leeds welcomes Polymensa
Last Friday Alex Craven and I joined the effervescent Daniel de la Cruz and his Polymensa agency group as they visited a sunny Leeds for their monthly get together. Billed as experts in residence, we joined 7 awesome agency owners from across the country for a day of problem-solving, discussion, eating, more eating, and even a spot of cake decorating (yes really!)
Everybody agreed that the session was a massive success. It’s incredible what a day out of the office in a relaxed environment with supportive people can do to get you thinking and re-charge your agency batteries.
Once the day had finished and the aftertaste of the chilli chocolate we sampled had finally subsided, I had chance to reflect on what the key themes of the discussions were. As ever with these types of sessions, we covered a lot of ground. Much of it was confidential of course, but 3 things stood out for me:
1. Imposter Syndrome
2. P & P
Your positioning provides CONTEXT. If you are well positioned as an agency you’re not – necessarily – in a unique space but you can easily point to the fact you do something for someone (N.B. Not some things for everyone!) You’re also comfortable with referring to yourself as a particular type of agency. You know what agency label you most closely associate with and avoid the generic catch-all terms. This context enables prospective clients to find and choose you more easily. It also allows others to quickly decide that you are not for them. This is a good thing. It saves everybody wasting time and money.
Last week’s meeting was a reminder to me that whilst these elements are interlinked, they are not interdependent. You can solve one but not necessarily the other. We had some extremely successful and well positioned agencies around the table at Polymensa. Nevertheless, by their own admission, a few could still do with some work on their proposition. They could improve the message that they put into the market.
Key Learning: You can be so close to something that you can’t see it clearly. Positioning and Proposition are great examples of this in action. When you get experienced and impartial people to help you, you can usually start to see things differently and progress can be made.
3. Creating and nurturing a Management Team
Thanks to Daniel for inviting me to such a fantastic session. It was great to spend some time working with like-minded people and see the power of the hive mind in action once again. Particularly after so many months of us being more isolated due to COVID.
Thanks also to Neil Adams and his team at Powerhouse for hosting us all and laying on some great food and entertainment.