STANDSTILL agencies rely on one new business channel
STANDOUT agencies use multiple new business channels
STANDSTILL agencies rely on a single channel for lead gen. It’s usually inbound referrals for most agencies, but there are also those that are purely dependent on cold outbound activity.
Any consistent effort that brings in new business must be admired and applauded, but what happens if your only channel is suddenly closed off? What if your star telemarketing person leaves, or your referrals suddenly dry up?
STANDOUT agencies use a mix new business tactics and channels. They focus on driving inbound leads through active referrals, but they augment this with additional activity using other channels.
Marketing any modern business is about constantly testing and learning what works (and what doesn’t).
Is your agency reliant on a single source of new business? However successful this is I recommend you supplement it with additional activity. This will not only help your new business efforts, but also enhance your brand and raise your profile.