STANDSTILL agencies focus on others.
STANDOUT agencies focus on themselves.
STANDSTILL agency owners are obsessed with other people. They’re always looking at what their competitors are doing. Who is saying what? Who has won what client? Who is working with who?
STANDOUT agency owners are obsessed with what THEY are doing. How can we improve? What else could we do? Who should we recruit next?
Continually staring out of the window looking at other people are doing is a waste of time.
Don’t worry about what your competitors are saying. If you want to improve your agency, look in the mirror. Celebrate what you’ve achieved and spend your time looking for ways you can improve your own business.
Are you spending most of your time looking out of the window or looking in the mirror?