STANDSTILL agencies think digital.
STANDOUT agencies think people.
We live in a digital world, but agencies operate in the service sector. The phrase “people buy people” has been around for decades, but even with all the technology we enjoy today, as a service business it remains critically important to remember.
Why then do so many STANDSTILL agencies build their websites without any reference to their team?
I’m always amazed when I see digital agency websites featuring large amounts of copy about how great they are to work with (and for), but without a single image of the people in the agency. Often they don’t even have a profile of the founders (or even their names!)
STANDOUT agencies are digital businesses with people at their core. Despite their digital expertise, they don’t forget the importance of making a human connection.
Their websites showcase their skills, experience, clients and the value they create, but they also feature their people. The founders have a particularly prominent role. They design their websites with the objective of not just conveying information, but making that personal connection only humans can.
Have a look at your agency website.
Ask yourself: Would you work with these people?
Can you even see your people on the site?
#StandoutOrDie
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