STANDSTILL agencies procrastinate about asking for referrals
They form relationships with people and plan to ask them for a referral (but usually forget). Or worse still, they sit back and hope that their contact will remember them at the right time.
STANDOUT agencies automate asking for referrals
They remind people and even incentivise referrals using gamification and automation. They add referral information to newsletters, email footers and the final slide of presentations. Some even set up a dedicated slack channel with automated reminders and information on when referrals have come in and from who.
STANDOUT agencies make it EASY for their contacts to refer them. Automation makes it easy for agencies to encourage referrals.
Inspired by Stephen Johnson @stephen-growth-strategist