STANDSTILL agency owners ENDURE.
STANDOUT agency owners ENJOY.
The primary goal of STANDSTILL agency owners is to sell their business. They think about it to the point of obsession. Why? Because they’re unhappy.
These people dream about retiring to a beach somewhere and counting their millions. Whilst this can happen, it rarely does. There is no accurate data, but it’s estimated that less than 1% of agency owners actually sell their business.
Whether they sell or not is not the problem here, living in the future is. Work feels like an endurance test to these people.
STANDOUT agency owners have a better chance of a successful exit of course, but they also have something far more valuable; they live in the present and enjoy what they do.
If you own an agency, your goal is not to sell. Your goal is to enjoy what you’re doing. If you don’t enjoy it, the good news is that you have a choice…
But please don’t head for the exit door; make some changes in your business next week.