STANDSTILL agencies obsess about what their competitors think of them.
STANDOUT agencies obsess about what their clients and people think of them.
Businesses in all industries like to be seen in a positive light by their competition of course, but in the marketing agency sector it borders on an obsession.
STANDSTILL agencies are preoccupied with how they are perceived by their peers. This can be particularly damaging as is affects their decision-making. They might delay making some much needed costs savings by keeping the big office in the nice part of town. Or stop themselves from rationalising their services because they don’t want to look like they’re taking a step back (even though the services currently lose them money).
STANDOUT agencies don’t worry about what competitors think, they only care what their clients and their team think.
The next time you catch yourself worry about perception amongst your peers, remember it’s your business. Spend your time on satisfying people you care about.