STANDSTILL agencies feel like suppliers.
STANDOUT agencies feel like experts.
If you really want to know whether you are a STANDOUT agency or not, take The STANDOUT Agency Test:
When you sit in front of your clients do you feel like a supplier or an expert?
If you feel like an expert – and are treated like one – you know you have a great agency.
It doesn’t matter how big you or your clients are. It doesn’t matter if you are talking about a specific marketing channel or a multi-channel campaign. It doesn’t matter if you are talking about global brand strategy or producing exhibition stands for a small event. If the client is working with you for your expertise and paying you for your knowledge, you have a great agency.