STANDSTILL agencies get rejected.
STANDOUT agencies get referrals.
STANDSTILL agencies find it hard to win clients, but they also struggle to retain them. Clients leave agencies for 3 reasons:
– They’re not the right fit for the agency (N.B. This is the fault of the agency, not the client)
– They don’t get the service or customer experience they expect.
– They don’t get the results they were promised.
Clients never leave an agency that is doing a good job for them.
STANDOUT agencies not only retain clients, they get recommended by them. Happy clients are as much a part of winning new business as they are of delivering existing revenue. If they’re happy, they’ll also be happy to refer your agency to other people (without you even asking).
Agencies often ask clients for feedback on how they’re doing. The biggest barometer of how happy your clients are is whether they are referring you to other businesses.
When was the last time a client recommended you?