STANDSTILL agencies talk about their work.
STANDOUT agencies talk about their market.
The first rule of B2B marketing is talk about your target audience not yourself.
STANDSTILL agencies fall at this first hurdle. They can’t talk about their target as they don’t have one. Instead they talk about themselves, the work they do and the work they’ve done.
STANDOUT agencies talk about their market first. They highlight the challenges people are facing, and the opportunities that are present. This makes them instantly more relevant and interesting to their prospects.
Only after engaging their audience with what interests them, do they talk about how they might help them.
Talking about yourself is selling. Talking about your target market is engaging. You can’t talk about your prospects problems, if you don’t have a target market.
Do you agree?