STANDSTILL agencies sell measurement.
STANDOUT agencies sell marketing.
Digital technology has has revolutionised the marketing industry, but it’s under threat. This week Denmark became the 4th European country to state that Google Analytics breaks the GDPR.
If your agency proposition is based on the premise that all your work can be tracked, and attribution is your watchword, watch out. Change is coming and even the overlords at Alphabet Inc aren’t in control of it.
STANDOUT agencies are preparing for the next chapter of digital marketing. They know they need to provide ROI, but they remain focused on providing it through effective marketing, not justifying it through fancy looking dashboards.
Whatever the future brings, STANDOUT agencies need to be ready to embrace it….are you?
#StandoutOrDie #StandoutSecrets