STANDSTILL agencies talk about their services
STANDOUT agencies talk about their offer
When you ask a STANDSTILL agency what they do, their reply is usually something along the lines of “We do SEO/Web Build/Paid Social/etc.”
A service – or list of services – is not what you do. It’s HOW you do what you do.
STANDOUT agencies don’t talk about their services, they talk about their offer. The output, results or benefits they deliver to their clients.
Services are the tools. STANDOUT agencies talk about the end result. Plumbers talk about fixing leaks (not what wrench they use).
Are you marketing your offer or your services?