STANDSTILL agencies are starving
STANDOUT agencies eat a balanced diet
A great deal has been written about the importance of having a mix of both brand building and sales activation in your marketing. Many agencies preach this concept to their clients, few deploy it for themselves.
STANDOUT agencies invest in both brand building (podcasts, speaking, social content etc) and sales activation (activating referrals, direct outreach, putting on their own events etc).
Some agencies do one or the other.
STANDSTILL agencies do nothing (and wonder why they’re always hungry).