STANDSTILL agencies are executors.
STANDOUT agencies are experts.
There is money to be made in delivery. You don’t have to be the most strategic agency, or at the forefront of the next big thing. STANDOUT agencies can get paid for ‘doing’ as well as – or even instead of – ‘thinking’.
What you must always be though is an expert.
If your expertise is pushing the development of Web 3.0 and building the Metaverse, that’s fine. But so is being an expert in delivering traditional print campaigns.
Whatever your expertise is, be proud of it and own it.