STANDSTILL agencies sell implementation
STANDOUT agencies sell impact
Clients aren’t interested in how you do things, they’re interested in what results you can get for them.
A word on results though…
If you offer social media management a result is not “doing social media”. That’s implementation.
Neither is it more followers, engagement or views. That’s progress.
Your social media management leads to action; a sale, an enquiry, a donation. That’s a result and that’s impact.