STANDSTILL agencies are safe.
STANDOUT agencies are stimulating.
If the nicest things your clients ever say about you is that you’re trustworthy, competent and consistent, you may actually have a problem. You might be too safe.
If your clients consider you a “safe pair of hands” you can actually be in a very risky position. When clients need to shift gears, save money or get bored, you may find yourself under threat.
To become a STANDOUT agency, and to remain one, you must always be challenging your clients. Helping them to think, do things better or sharing ideas with them takes you – and them – out of the comfort zone.
Our world is changing faster than ever. If you’re seen as the safe pair of hands, you must take a few more risks or risk being sidelined.
#StandoutOrDie #StandoutSecrets