STANDOUT agencies are not safe pairs of hands.

STANDSTILL agencies are safe.

STANDOUT agencies are stimulating.

If the nicest things your clients ever say about you is that you’re trustworthy, competent and consistent, you may actually have a problem. You might be too safe.

If your clients consider you a “safe pair of hands” you can actually be in a very risky position. When clients need to shift gears, save money or get bored, you may find yourself under threat.

To become a STANDOUT agency, and to remain one, you must always be challenging your clients. Helping them to think, do things better or sharing ideas with them takes you – and them – out of the comfort zone.

Our world is changing faster than ever. If you’re seen as the safe pair of hands, you must take a few more risks or risk being sidelined.

#StandoutOrDie #StandoutSecrets