STANDOUT agencies make a profit.
if you didn’t make as much money as you should have in 2022, then fix that this year.
STANDSTILL agencies aren’t as profitable as they should be as they often succumb to scope creep. The client adds more work/features/requirements to briefs.
If you’ve suffered from this – and let’s face it who hasn’t – make sure you use/improve the following:
1. Always document a scope of work (SOW)
2. Utilise a change control process
3. Don’t default to “Yes”. Sometimes you have to say “No” or “Yes, but…”. Empower your team to be able to do this.
#StandoutOrDie #StandoutSecrets #AgencyGrowth