STANDOUT agency owners play to their strengths

Standstill agency owners follow their passion

STANDOUT agency owners play to their strengths

I’ve spoken to a lot of frustrated agency owners over the years. The source of their frustrations are varied, but a common theme resurfaces; they don’t feel they’re doing something they really love.

There’s a lot of books out there telling business owners to follow their passion. I get it. If you’re really passionate about something and want to make it your life’s work then go for it. Be mindful that you might not always make much money from it though.

Two of my greatest passions are football and skiing, but with two left feet and 51 year old knees, I’ve long since given up on the idea of making a living out of either. I just enjoy them for what they are when I can.

I’ve come to realise that its usually your strengths that pay the bills, not your passions. Your strengths are far more marketable, particularly if you can talk passionately about them.

Learn to love your strengths and the value they bring to others. Do what you love as often as you can without the burden of having to earn a full time income from it.

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