Most agencies rely on referrals for new business. The key is not to over-rely on them.
Why do STANDOUT agencies receive so many referrals?
Simply put; they’re referral worthy.
If your work is sub-par, average, and/or inconsistent, clients might not always leave you (immediately at least), but they certainly won’t refer you.
Nobody sets out with the intention of delivering sub-par work, but there might be reasons for it.
You might be:
– Under-resourced
– Lacking the skills to do the job well
– Using your time inefficiently
– Poor at client communication
Whatever the reason, if your work for existing clients isn’t consistently good, they will NEVER refer you to anybody else. Why would they risk their own reputation for you?
To get referrals, get the job done right, on time, every time.
Give your clients a consistently great experience and they will reward you for it (and tell their friends).
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