STANDOUT agencies serve the person they once were

Use this if you’re struggling to find your niche or target client:

Some of the best agencies I know serve the person they once were.

Ex Pharmacists, Construction marketers and financial traders who now run agencies focusing on – you guessed it – pharmacies, construction companies and Fintech.

Why is this a STANDOUT strategy?

– They understand and have an interest in the market and people
– They have an established network in these areas (and know where these people hang out)
– They understand the problems their targets have (and how to solve them)

Sometimes things are hiding in plain sight. Is your target market so obvious you’ve missed it? Can you serve the person you once were?

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