STANDOUT agencies activate referrals

STANDOUT agencies get a large percentage of their new business via referrals from existing clients.

If a client refers your agency to somebody else, you are already ahead of the game. Trust in you and what you do has been passed from one person to another. Trust is a vital factor in selling professional services.

There are 3 reasons why your clients might not be referring you to others:

1. You are not delivering the results they need. They don’t fully trust you.

2. You are not close enough to them. They don’t feel like they have a strong personal relationship with you.

3. You don’t ask them to refer you. They are busy and don’t realise you want referrals.

Which of the 3 is the reason why your clients don’t refer you (or is it all of them)?

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