STANDOUT agencies need a great proposition

A couple of weeks ago I posted a piece on here about how positioning your agency is akin to how product manufacturers place their products in a supermarket.

What “aisle” you place yourself in helps clients to find you and make a decision on whether you might be able to help them. Link in the comments if you missed it.

Good positioning is not the only thing you need though. You also need a strong proposition. The messaging on your pack if you like. Design plays a part here, but words are crucial.

Imagine your agency lined up in the agency supermarket. You’re in the right place. Clients can find you. But what makes them choose you over the other agencies in this space. How do you leap off the shelf at them?

Positioning and proposition are different things, but they work in harmony to help your agency STANDOUT from the rest.

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