STANDOUT agencies don’t copy the big firms

When you see somebody in a position you want to be in, it’s a natural reaction to try and imitate them in order to emulate their success.

STANDSTILL agencies often try and copy what the big agencies do. They assume what works for others will work for them. The claim to be “full service” is a classic example.

Here the thing…

What works for big agencies doesn’t necessarily work for smaller firms. The big agencies didn’t get big by doing what they do now. They grew over a period of time, working through several phases of growth, and deploying different strategies at each phase.

STANDOUT agencies do copy others, but they try and emulate their successful peers (not those operating in a different league).

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