STANDSTILL agencies talk about what their service IS.
STANDOUT agencies talk about what their service DOES.
Who remembers the old marketing adage ”Sell the sizzle not the sausage”?
Not STANDSTILL agency owners it would seem.
So many agencies continue to talk about what they do, not what they can do for their clients.
Nobody is really interested in what service you provide. Whether it’s SEO or gamification, your skills and services are only ever a means to an end. What clients are really interested in is what you can do for them.
Good agency propositions, like good copywriting, focus on what the product does, not what the product is.
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