Q: Why would you want to be a STANDOUT agency?
A: If there isn’t a clear difference between hiring you and the next agency, prospects will make their decision based on price.
You don’t want clients that think you’re the cheapest. Not only are they never going to make you a profit, but you’ve worked too damned hard, and made too many sacrifices, to be competing for scraps at the STANDSTILL table.
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