STANDOUT agencies know their RPE

One of the most common reasons why agencies struggle is through being overstaffed.

Time and again I see agency owners paying themselves too little, and/or running their business on minimal profits, because they employ too many people.

So how many people should you employ? That depends on a number of factors, but there is a simple, but often overlooked, metric that can provide a useful guide: Revenue Per Employee (RPE).

Now before people jump on me here, it’s only a guide, but it’s a good one.

So what should your RPE be? The short answer is as high as possible, but different agencies offering different services will have varying

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