STANDOUT agencies are bought for their CLIENTS

What would you want to see if you were buying your agency?

No.4 – You’d want to see CLIENTS

Obvious one I know, but often overlooked. The value of your agency is calculated using it’s profitability, but the real value to the buyer is often in your client portfolio. Does buying you give them access to high profile clients that they can cross sell their offer to?

If you were buying a STANDOUT agency you’d want to see:

– High profile names.
– No concentration issues – No client > 20% of revenue.
– Long CLC’s with low churn rates demonstrating good retention.
– Strong senior relationships that don’t rely on personal relationships with the agency founder.
– Contracts in place. The longer the better.

STANDOUT agency owners don’t think about selling their agency, they think about buying it.

Stand back and ask yourself “would I buy my agency”? If you still have some work to do in this area, at least now you know what you need to do and why it’s important.

Wondering what else a buyer would want to see? Stay tuned…

Liked this post? Want to see more? Connect with me!

#StandoutOrDie #StandoutSecrets #AgencyGrowth