A word on STANDSTILL agencies

Today I want to show some love for the STANDSTILL agencies. Yep, you read that right!

STANDSTILL agencies are the ones that are struggling or spreading themselves too thin. While I usually champion STANDOUT agencies, there’s a bit of Adrian, the STANDSTILL character from my book, in all of us. And that’s not necessarily a bad thing.

In today’s world, we’re always expected to keep moving and making progress. Standing still can be scary, and we might worry about missing out on opportunities.

However, let’s flip the narrative for a minute. Standing still can be beneficial. It gives us time to recharge, rest, and reflect. When we slow down, our minds can wander and come up with new ideas and solutions.

Standing still can also help us evaluate our goals and priorities. It’s a chance to check if we’re moving in the right direction and if our actions align with our values. By taking a step back, we can adjust our course and refocus on our true purpose.

So, if you feel like your agency is in a standstill, don’t worry. We’re in the summer holiday period in the UK, despite what the weather would have you believe. It’s a perfect opportunity to breathe, reassess, and refocus. Embrace the stillness, and you’ll find that it can be a powerful catalyst for growth and success.

Have you reaped the rewards from taking a step back at any point?

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