It’s natural for any agency to aspire to work with big brand names like Red Bull, Virgin, etc.
However, it’s important to remember that targeting clients for your agency is not just about who you WANT to work for.
Instead, you should focus on identifying the clients who are the best fit for your agency. Think about the clients that you can get results for, provide the best service to, and those who are more likely to engage with your agency.
It’s crucial to keep in mind that the right fit is more important than just having a brand name on your list of clients. Having a brand that you aspire to work with is a good thing, but it probably won’t win you business or grow your agency.
When targeting clients, don’t think about what a difference they could make to you. Instead, think about what a difference you could make to them.
By focusing on how you can help them achieve their goals, you’ll be able to attract the right clients and grow your agency in the long run.
Remember, the key to success is to find the right fit and focus on delivering results for your clients.
STANDSTILL agencies think “who do we want?”
STANDOUT agencies think “who are we for?”
#StandoutOrDie #StandoutSecrets #AgencyGrowth