If you run a marketing agency in 2023, you are not in the business of making clients happy – that’s a prerequisite not a result. Neither are you in the business of making bespoke websites, hugely complex apps, or highly creative marketing communications – not really.
You are in the business of making money.
You face ever increasing competition for clients and budgets. You are under pressure from spiralling labour costs and demands. Your business model is built to serve a small number of customers and keeping them for as long as you can.
If you don’t make money on every single client and every single project, you are jeopardising the future of your business.
You owe it to yourself, your people, and your clients to identify and eliminate areas where you lose money in your agency.
Making a profit is not an option or something you will do next year, it’s a fundamental part of running a business and the only way you can ensure you get a return whilst reinvesting for the future.
STANDSTILL agencies make excuses.
STANDOUT agencies make money.
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