STANDSTILL agencies SELL their clients time.
STANDOUT agencies SAVE their clients time.
Selling clients blocks of time at an hourly rate is not only a flawed business model, it’s a flawed proposition.
Clients don’t want to buy your time, they want to save themselves time.
Your clients will value you and pay you well if you can save them time by:
– Helping them find answers to their problems quicker.
– Doing things they can do – but faster.
– Thinking ahead for them.
– Taking away friction and hassle from them.
– Spotting opportunities for them.
– Making their lives simpler and easier.
Don’t think about how many hours you can supply, think about how much time you can save your client.
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