#3 How to become a sales driven agency.

If you want to actively grow your agency, you must embrace a sales culture.

#3 – The third factor in becoming a sales driven agency is once again founder related. The CEO/MD can’t be a practitioner.

Removing themselves from delivering client work is one of the biggest hurdles small agency owners have to cross.

Whenever and however you do it, it’s an absolutely critical step. Only once you are not delivering for existing clients, can you focus enough time and energy on selling your services to new ones.

If you’re an MD, not delivering, and not spending at least some of your time on selling, you’re either running a large agency already, or you’re not taking new business seriously.

Check my previous posts for 1 & 2. Look out for #4 tomorrow….

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