Why do clients…
1. Try and seek out the cheapest agency they can find, even though the work they want them to do is crucial to building their own business? – STANDOUT are never the cheapest.
2. Expect an agency they decide to work with to be available to start work straight away? – STANDOUT agencies are busy with existing clients. They won’t be able to start immediately.
3. Expect agencies to spend time and money pitching against each other for free? – STANDOUT agencies are not desperate enough for business that they will gamble their own time and money on a competition.
4. Want to meet the people from the agency that will be working on their business before they appoint the agency? – STANDOUT agencies don’t have their best people sitting around waiting to meet new clients.
5. Expect agencies to give them strategic thinking for free? – STANDOUT agencies don’t give away their highest value work for nothing.
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