Preparation for a Mastermind we are running later this week and a client meeting yesterday reminded me that:
STANDSTILL agencies don’t change.
STANDOUT agencies constantly change.
We are in a world where the only constant is change. The agency business model demands that we constantly adapt. That means leading as well as reacting to change.
If you think your service offer, team, structure, clients, value proposition etc etc are done…think again.
There are always improvements to make. There are always things coming down the track at you that will force you to make changes to the way you work.
Yes this can feel relentless. Yes it can be frustrating. But it is the way things are, and the way you will get ahead and stay ahead.
Don’t STANDSTILL, make change.
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