If you’re an agency owner you’ve got to take a step back in order to propel your business forward.
If you’re serious about growth, you have to step back from the client work.
Small agency owners naturally find this difficult due to financial constraints, but I meet many who won’t step back as they’re hooked on the day-to-day delivery, and many more who can’t wait to step away completely and “do something else”.
The reality is that nothing grows agencies faster than CEOs who are focused on new business lead generation. Founder networking, personal branding and thought leadership are the most powerful catalysts of growth. The best way to grow your business is to devote 75% of your time to them.
STANDSTILL agency owners are focused on delivery
STANDOUT agency owners are focused on new business
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