STANDOUT agencies don’t have competitors

Agency owners: who are your top 3 direct competitors?

Which other agencies you regularly compete against, lose business to, and/or win business from?

If you can’t think of 3 names in 30 seconds you are either:

1. Extremely well positioned (you have no competitors as you occupy a unique space). You’re a STANDOUT agency.

or

2. Poorly positioned (you can’t think of 3 competitors as there are so many to choose from and you come up against different agencies all the time). You’re a STANDSTILL agency.

If it’s the latter, what are you going to do about this in 2024?

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