Don’t write proposals, write business cases.

Leave your proposals for Valentine’s Day…

When it comes to pitching prospective clients, agencies often resort to writing proposals. However, there is a more powerful alternative that can make an agency stand out over its competitors – the business case.

A proposal is a document that outlines the scope of work, deliverables, and pricing. It focuses mainly on the agency’s capabilities and how they can meet the client’s needs.

A business case goes beyond that. It provides a comprehensive analysis of the client’s problem or opportunity, identifies the key challenges, and proposes a strategic solution.

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