It’s hard work running a STANDOUT agency.
In fact, it’s harder than running a STANDSTILL agency.
STANDOUT agencies take on difficult work. What sets difficult work apart is its inherent complexity and the fact that not many people have the skills, expertise, or sheer will, to handle it. As a result, clients are more than willing to pay a premium for it.
When you do difficult work, you are offering something unique and exclusive. This exclusivity creates a sense of demand and value in the market. Clients understand that by investing in your agency’s ability to take on challenging projects, they are ensuring high-quality results and a level of expertise that is hard to find elsewhere.
If your agency is struggling, is the work you do too easy? Can it be easily done by other agencies, freelancers, and even the client themselves?
If so, maybe it’s time for a change in your offer or business strategy?
By leveraging the power of difficult work, you have the opportunity to charge premium prices for your services. Clients are not just paying for the work itself, but also for the peace of mind that comes with knowing that their project is in capable hands.
So, if you’re looking to elevate your agency’s reputation and increase your earning potential, embrace difficult work. It’s not just about the challenges; it’s about the value and opportunity that come with it.
Go hard or go home as they say.
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