Running a creative firm presents its own set of challenges.
Creative individuals often face a dilemma between pursuing work they are passionate about and meeting client demands. To grow a sustainable and profitable agency, it is crucial to strike a balance.
The key distinction between artists and commercial designers lies in their ego. Artists primarily create for themselves, driven by their own inspiration. On the other hand, commercial designers and creative professionals create for clients, catering to their needs and desires.
To succeed in the creative industry, it is important to understand that art is for the artist, while creative services are for the customer. This shift in mindset is essential for running a successful agency, enabling the delivery of exceptional work that meets client expectations and drives profitability.
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