Why you could be making 20% net profit but still be classed as a STANDSTILL agency…

Net profitability, often benchmarked at 20%, is a frequently used success measure for agencies. Achieving this in todays market is no mean feat, but even those that do aren’t necessarily STANDOUT agencies.

#StandoutOrDie

We’ve all heard the sighs, seen the eye-rolls, and perhaps, even been a part of the collective groan when the word ‘timesheet’ is mentioned. But nothing will convince me they’re not a key tool in creating a STANDOUT agency. Here’s how…

#StandoutOrDie

The process of downsizing a team is undoubtedly daunting and emotionally taxing, but it’s a critical measure to ensure the sustainability and resilience of the agency in turbulent times.

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It’s never been more crucial for agencies to qualify new business prospects. With tighter budgets and decision-making often met with hesitance, understanding a potential client’s financial comfort level has gained importance. But a key factor when qualifying leads is also understanding if a potential client can afford our services right now.

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As a former agency owner and current advisor, I understand that implementing advice can be more challenging than formulating the right strategy.

Humans are inherently programmed to conserve energy. This trait was vital for survival during the early stages of human evolution. When food was rare, using less energy equated to a longer lifespan. Our brains are designed to find the easiest, least energy-intensive path to reach our goals. This behaviour is often misinterpreted as ‘laziness,’ but it’s actually a survival mechanism.

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Some agencies are working a 4 day week…and they don’t even know it.

The 4 day week has been adopted by many companies in the last few years. Some of my agency clients are committed to it.

There are, however, many other agencies effectively doing a 4 day week, but their owners and employees are not seeing the benefit of it. Far from it.

#StandoutOrDie