Becoming a STANDOUT agency is not a choice.
There’s only one thing worse than competing in a crowded, highly competitive market….
Competing in a crowded market and looking, doing and sounding like everybody else.
Becoming a STANDOUT agency is not a choice, it’s an absolute imperative.
STANDOUT agencies get more referrals.
STANDOUT agencies get more referrals because they do a standout job.
STANDOUT agencies never stop marketing
There is NEVER a time when you should stop marketing your agency.
Even when you have work coming out of your ears, keep going, keep marketing, keep generating opportunities.
PS – If you haven’t started the time to start marketing your agency is NOW.
Why would you want to be a STANDOUT agency?
If there isn’t a clear difference between hiring you and the next agency, prospects will make their decision based on price.
STANDOUT agencies use management accounts
For some STANDSTILL agency owners accounts are seen as an annual chore that, once complete, can be forgotten about for another 11 months. This is a huge mistake.
STANDOUT agencies want to BE a Black Belt not own a Black Belt.
The real goal is to be a valuable agency, not to achieve a certain valuation. You don’t really want somebody to write you a cheque for your business, in the same way you don’t want somebody to give you a black belt.
Real satisfaction comes when you acquire the skills, knowledge and reputation, not when somebody gives you something for it.