Less than 15% Net Profit and more than 45 debtor days. You have a problem…

Why do I have no cash?

If an agency makes less than 15% net profit and has debtor days above 45 days, as many do, it can lead to a situation where they never see the cash. Whatever comes in, soon goes back out again.

#StandoutOrDie

Read More →

Creative agency owners face a unique dilemma…

Creative individuals often face a dilemma between pursuing work they are passionate about and meeting client demands. To grow a sustainable and profitable agency, it is crucial to strike a balance.

#StandoutOrDie

Read More →

STANDOUT agencies do difficult work.

STANDOUT agencies take on difficult work. What sets difficult work apart is its inherent complexity and the fact that not many people have the skills, expertise, or sheer will, to handle it. As a result, clients are more than willing to pay a premium for it.

#StandoutOrDie

Read More →

The Importance of People Management in Marketing Agencies

While your technical or creative skills may have brought you into the agency world, your ability to effectively manage and lead people is what will truly sets you apart.

#StandoutOrDie

Read More →

Agency leadership is only for agency leaders.

STANDOUT agency leaders collaborate.
STANDSTILL agency leaders abdicate.

As an agency owner, you must strike the right balance between empowering your team and providing guidance. While employees crave autonomy, they rely on your experience and vision to steer the agency towards success.

#StandoutOrDie

Read More →

Don’t write proposals, write business cases.

When it comes to pitching prospective clients, agencies often resort to writing proposals. However, there is a more powerful alternative that can make an agency stand out over its competitors – the business case.

#StandoutOrDie

Read More →