STANDOUT agencies track and analyse time.
Time recording is a divisive subject in agencies. I don’t agree you should charge by the hour, but YOU need to know where your time goes.
It’s 1st Feb soon – there has never been a better time to start (or restart)!
STANDSTILL agencies don’t develop existing client relationships. They focus their energy on finding new clients not farming the ones they have.
Start farming by mapping the client organisation to see how many people you know (and how many people you don’t).
Several times last week I was reminded that STANDOUT agencies keep it simple.
They say you can have too much of a good thing and that certainly applies to running an agency.
2. OKRs / Objectives
Keep them simple!
Standstill agency owners follow their passion
STANDOUT agency owners play to their strengths
It’s usually your strengths that pay the bills, not your passions. Your strengths are far more marketable, particularly if you can talk passionately about them.
STANDSTILL agency owners seek freedom in the future (through a sale)
STANDOUT agency owners seek freedom now
You have the power to make changes to your business to give yourself more freedom. Don’t wait for an exit to do this. Make some changes today.
SSA owners recruit people to do more work
SOA owners recruit people to do their work
Agency founders must step away from delivery work by employing people to do it for them. Otherwise they might find their employees “managing” them.