Stopping the silent agency killer…

Some agencies are working a 4 day week…and they don’t even know it.

The 4 day week has been adopted by many companies in the last few years. Some of my agency clients are committed to it.

There are, however, many other agencies effectively doing a 4 day week, but their owners and employees are not seeing the benefit of it. Far from it.

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What is Revenue Recognition?

Financial literacy isn’t just for the accountants. It’s for every agency owner who wants to understand their business better and set it up for long-term success.

Take the topic of Revenue Recognition. This might sound like financial jargon, but in simple terms, it’s about recognising the revenue your agency earns, at the correct time.

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Less than 15% Net Profit and more than 45 debtor days. You have a problem…

Why do I have no cash?

If an agency makes less than 15% net profit and has debtor days above 45 days, as many do, it can lead to a situation where they never see the cash. Whatever comes in, soon goes back out again.

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Creative agency owners face a unique dilemma…

Creative individuals often face a dilemma between pursuing work they are passionate about and meeting client demands. To grow a sustainable and profitable agency, it is crucial to strike a balance.

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STANDOUT agencies do difficult work.

STANDOUT agencies take on difficult work. What sets difficult work apart is its inherent complexity and the fact that not many people have the skills, expertise, or sheer will, to handle it. As a result, clients are more than willing to pay a premium for it.

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The Importance of People Management in Marketing Agencies

While your technical or creative skills may have brought you into the agency world, your ability to effectively manage and lead people is what will truly sets you apart.

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