STANDOUT agencies get referrals
If you’re not getting referrals from your clients there are 3 reasons why:
1. You’re not delivering results for them.
2. You don’t have a close enough personal relationship.
3. You’re not asking them to refer you (everybody needs a bit of nudge).
Fix these!
#StandoutOrDie
STANDOUT agencies embrace new ways of working…
For the last 6 months a number of UK businesses have joined companies across the world trialling a 4 day week (32 hour week with …
STANDOUT agencies have the best raw materials to work with.
STANDOUT agencies know that the quality of their people is the single biggest contributing factor to their agency’s success.
Hire the best people you can afford. Train them as well as you possibly can. Do everything you can to keep your brightest stars.
#StandoutOrDie
STANDOUT agencies balance the 3 culture traits
Most agencies are dominated by 1 of 3 culture traits:
1. SALES agencies are obsessed with winning new clients.
2. OUTPUT agencies are obsessed with their end product.
3. ACCOUNT agencies are obsessed with their clients.
It’s why they are STANDSTILL.
#StandoutOrDie
STANDOUT agencies retain clients
STANDSTILL agencies lose clients.
STANDOUT agencies retain clients.
A high client churn is a sickness in your agency. You need to treat it as soon as you can. Not accept it as the norm.
You can’t grow if every client you win is replacing one you’ve just lost.
#StandoutOrDie