If you get into a pattern of doing the work and moving on. You get trapped in a delivery mindset. You convince yourself that your value is in your delivery…and your clients believe that too.
For most of us, the word conjures up the image of standing in hotel meeting rooms sipping lukewarm coffee making small talk with strangers.
Not my idea of fun, or a productive activity, yet networking is so important to agency new business lead generation. STANDOUT agency owners simply can’t avoid it completely.