how to win more awards

Agency Awards – the DESIRE to win

What a fantastic evening we had at the Prolific North Awards in Manchester last week.  Congratulations once again to all the winners and, indeed, all …

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STANDOUT agencies Pull

STANDSTILL agencies Push.

STANDOUT agencies Pull.

To become a SOA your goal must be to attract. To draw people – clients and staff – to you. You need pulling power.

Don’t try and push to the head of the queue. Try to get a queue forming to speak to you.

#StandoutOrDie

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STANDOUT agencies think “who are we for?”

STANDSTILL agencies think “who do we want?”
STANDOUT agencies think “who are we for?”

Don’t think about what what a difference they could make to you. Think about what a difference you could make to them.

#StandoutOrDie

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STANDOUT agencies have 3 reasons

STANDOUT agencies can instantly name 3 reasons why clients choose their agency over their competitors WITHOUT referring to price or how great their people are.

If you run an agency, what are your 3 reasons?

#StandoutOrDie

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STANDOUT agencies ask: Why?

STANDSTILL agencies ask: How?
STANDOUT agencies ask: Why?

If you don’t understand WHY you’re doing something, then when things go wrong, you won’t be able to find a different way to achieve the same objective. You risk not knowing what the end goal even was.

#StandoutOrDie

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How to win agency awards with a logo on a shelf

How to win agency awards

How to win agency awards – 10 top tips  Even though the events themselves are currently restricted due to Coronavirus, the awards schemes have been …

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