Today I want to show some love for the STANDSTILL agencies. Yep, you read that right!
STANDSTILL agencies are the ones that are struggling or spreading themselves too thin. While I usually champion STANDOUT agencies, there’s a bit of Adrian, the STANDSTILL character from my book, in all of us. And that’s not necessarily a bad thing.
If somebody tells you something less than positive about you or your agency, take it for what it is, an opportunity to learn and improve. Don’t dwell on it or take it to heart, use it to improve how you operate.
STANDSTILL agency owners let negative feedback DEFINE them.
STANDOUT agency owners let negative feedback REFINE them.
My Account Director in my first agency taught me an immense amount. I will always be grateful to him.
One of the key learnings was borne out of his favourite phrase; “never assume”. In essence, always check things are happening, never assume they are. Never a day went by when I didn’t hear those words.
STANDOUT agency owners never assume. Assuming can easily make “an ASS out of U and ME”.
STANDOUT agency owners don’t think about selling their agency, they think about buying it.
If you want to grow your agency, don’t think like a seller, think like a buyer.
What would you want to see if you were buying your agency?