Why do agencies struggle to charge for strategy?

Reluctance in charging for strategic work stems from perceptual barriers and undervaluation of intellectual capital. Fostering confidence, transparent communication, and value articulation allow STANDOUT agencies to assert the true worth of their strategic talents.

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Aim to have your retainers cover your costs.

The cycle of winning and losing client business is a major contributing factor in becoming a STANDSTILL agency.

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STANDOUT agencies don’t have competitors

Agency owners: who are your top 3 direct competitors?

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STANDOUT agency owners are focused on new business

If you’re serious about growth, you have to step back from the client work.

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STANDOUT agencies work with somebody

If you’ve read my book STANDOUT OR DIE, you’ll know I’m a big advocate of agencies niching down to a specific target market.

To be fair, I’m not alone, most agency advisors promote this strategy. The difference is I used it to grow my agency to £12.5M turnover and 175 people.

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STANDOUT agencies say No

STANDOUT agencies have the edge on others when it comes to recruiting clients and people; they say “No” more than they say “Yes”.

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