Don’t write proposals, write business cases.
When it comes to pitching prospective clients, agencies often resort to writing proposals. However, there is a more powerful alternative that can make an agency stand out over its competitors – the business case.
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Make sure your agency is a product of its own product
Please rescue me from the STANDSTILL social media agency with only a handful of followers, or the STANDSTILL SEO agency that is buried in the SERPS.
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How your agency can achieve £1M revenue
Most marketing agency owners aspire to achieve sales of over £1 Million. Whilst it’s a common goal, it’s not as easy as people think.
The data shows that only around 7% of all businesses exceed $1M in revenue. Moreover, on average, it takes agencies 7 years to reach the goal. Many never do, of course.
If you’re struggling to crack the Magic Million, pricing often holds the key.
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How to become a STANDOUT agency leader.
Here are several key attributes that define what it means to be a STANDOUT agency leader…
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The difference between STANDSTILL and STANDOUT agencies…
It is not enough for agencies to simply excel at delivering services. Many STANDSTILL agencies do this very well. The most successful agencies not only excel in their core competencies but also have a deep understanding of effective business management and marketing strategies.
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Why do agencies struggle to charge for strategy?
Reluctance in charging for strategic work stems from perceptual barriers and undervaluation of intellectual capital. Fostering confidence, transparent communication, and value articulation allow STANDOUT agencies to assert the true worth of their strategic talents.
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